What is a proposal for a website?

Any company looking to develop or redesign their website would request for a proposal. This proposal is known as a website development proposal, and it includes details about the solutions outline, site structure, features, site integrations, etc.

What should be in a web design proposal?

Any web design proposal should provide a thorough understanding of how a site will look once completed. Along with this, it should also lay down the terms and conditions. Hence, details like site structure, project timeline, solutions outline, project costs, terms of agreements, etc., are important requirements in a web design proposal.

What should a website proposal look like?

A web design proposal should be professional and informative. It should ideally begin with an introduction of the company and an executive summary of the project, and should end with terms and conditions, as well as a space for signing the document.

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Website Development Proposal Template

Prepared on:

[Document.CreatedDate]

PREPARED BY:

[Sender.FirstName][Sender.LastName]

[Sender.Company]

PREPARED FOR:

[Client.FirstName][Client.LastName][Client.Company]

Valid until:

[Document.ExpirationDate]

Introduction

Thank you for your interest in partnering with [Sender.Company] for your website development project. With well over 100,000 firms offering website development services, we know how challenging it can be to find the right agency for your web development needs.

At [Sender.Company], we hold one goal above all others: 100% client satisfaction. Our in-house team of web designers, copywriters, graphic designers, and developers uphold the highest standards for project planning and execution, and we're dedicated to building the perfect website for your company on-time and on-budget.

We've built websites for several brands around the world with great success, and are quite excited to get to work on yours

In this proposal, you'll find examples of our past work along with what we feel is the optimal solution for your website development needs, along with the associated delivery timeline, costs, and project terms. Once you've reviewed this proposal thoroughly, simply electronically sign it at the bottom to indicate your approval.

Thanks again for the opportunity to earn your business!

[Sender.FirstName][Sender.LastName] [Sender.Company]

Executive Summary

[Client.Company] requires a full website build to support your digital growth strategy. This website will allow you expose your brand to organic audiences via search engines, leverage digital advertising to boost lead generation, and deploy content marketing to build brand awareness and authority.

[Sender.Company] is uniquely qualified to build the website that you desire, due to our in-house team of designers, writers, and developers, and our experience working with clients in your industry.

Our past work includes:

Project 1

Type your text…

Project 2

Type your text…

Solution Outline

[Sender.Company] will build your website using the content management system (CMS). This CMS is used by more than a million brands around the world, and is known for it's ease of use, security, and scalability. CMS will allow you to do the following once your website is launched:

Easily update page content and images

Integrate with analytics software to track page and site performance

Post new content to your company blog

We propose that your site be hosted with using modern technologies. This will ensure that your website is capable of supporting a high volume of traffic while remaining protected from malicious entities.

Site Structure

Your website will have the following pages:

Home

About

Blog

Contact

Additional page 1

Additional page 2

Additional page 3

Site Integrations

[Sender.Company] will integrate your site with the following tools:

Analytics

CRM

Marketing Automation

These integrations will allow you to use your website as a profitable marketing tool which helps you generate new revenue for your business.

Additional Features

Based on previous discussions regarding your goals and expectations, your website will have the following additional features:

Feature 1

Feature 2

Feature 3

Execution Timeline

The following table details our projected execution timeline for your website development project.

Stage	Completion Date
Project Kickoff Meeting
Page Mockups
Site Copy & Images
Functional Prototype
Website Development Complete
Testing

Disclaimer: The dates in the table above are estimates based on our experience with similar website development projects. While we strive to accurately estimate project timelines in every proposal, we reserve the right to move delivery dates in response to unforeseen delays or changes to project requirements.

Project Costs

The table below details the costs associated with this project. Invoices will be sent to [Client.Company] on the dates indicated below, are payable via credit card or wire transfer, and are due on a net-30 basis.

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Ongoing Fees

The table below details monthly fees which will begin once the website is successfully launched.

Name	Price	QTY	Subtotal
Item 1 Description of first item	$35.00	5	$175.00
Item 2 Description of second item	$55.00	1	$55.00
Item 3 Description of third item	$200.00	1	$200.00

Terms of Agreement

Authorization

[Client.Company] is engaging [Sender.Company], as an independent contractor for the [Client.Company] website development, deployment, hosting, & support.

Payment

Fees to [Sender.Company] are due in accordance with the above listed pricing table. Fees for monthly services will be invoices on the 1st business day of each calendar month, and are due on a net-30 basis. All payments will be made in USD.

Completion

[Sender.Company], and [Client.Company] must work together to complete the project in a timely manner. [Sender.Company] agrees to work expeditiously to complete the project no later than launch date (depending on date of acceptance of agreement).

Assignment of project

[Sender.Company] reserves the right to assign subcontractors to this project to insure the right fit for the job as well as on-time completion.

Revision during execution

[Client.Company] may be charged additional fees if it decides to make changes to the agreed upon project scope and objectives.

Legal & license

[Sender.Company] warrants that the functionality contained in this project will meet [Client.Company] requirements and that the operation will be reasonably error-free.

The entire risk as to the quality and performance of the project is with [Client.Company]. In no event will [Sender.Company] be liable to [Client.Company] or any third party for any damages, including any lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate the website, even if [Sender.Company] has been advised of the possibility of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

Copyrights & trademarks

[Client.Company] represents to [Sender.Company] and unconditionally guarantees that any elements furnished to [Sender.Company]. for inclusion in the project are owned by [Client.Company], or that [Client.Company] has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend [Sender.Company] and its subcontractors from any claim or suit arising from the use of such elements furnished by [Client.Company].

Copyright to project

[Sender.Company] guarantees that all aspects of design and construction of the project will be disclosed to [Client.Company] upon completion, and full code, copyrights and ownership will be the sole property of [Client.Company]. [Sender.Company] retains the right to display graphics and other design elements as examples of its work in its portfolio.

Sole agreement

The agreement contained in this Contract constitutes the sole agreement between [Sender.Company] and [Client.Company] regarding this project. Any additional work not specified in this contract must be authorized by a written change order. All prices specified in this contract will be honored for three (3) months after both parties sign this contract. Continued services after that time will require a new agreement.

Initial payment & refund policy

If [Client.Company] halts work and applies for a refund within 4 days, work completed shall be billed at the hourly rate of hourly rate, and deducted from the initial payment, the balance of which shall be returned to [Client.Company]. If, at the time of the request for refund, work has been completed beyond the amount covered by the initial payment, [Client.Company] shall be liable to pay for all work completed at the hourly rate stated above.

Signature

MM / DD / YYYY

[Sender.Company] [Sender.FirstName][Sender.LastName]

Signature

[Client.Company] [Client.FirstName][Client.LastName]

MM / DD / YYYY

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Subtotal	$230.00
Discount	-$115.00
Tax	$23.00
Total	$138.00

Website Development Proposal Template

Introduction

Executive Summary

Project 1

Project 2

Solution Outline

Site Structure

Site Integrations

Additional Features

Execution Timeline

Project Costs

Ongoing Fees

Terms of Agreement

Authorization

Payment

Completion

Assignment of project

Revision during execution

Legal & license

Copyrights & trademarks

Copyright to project

Sole agreement

Initial payment & refund policy

Website Development Proposal Template

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