SEO Proposal Presentation
[Sender.FirstName][Sender.LastName]
[Sender.Email][Sender.Company]
Prepared by:
Table of contents
Executive Summary Project Outline SEO Audit Competitors SEO Research Organic and Keyword Search SEO Strategy and Action Plan Timeline Estimated SEO Impact Deliverables Pricing About Us SEO Services How We Work Clients and References Contacts
Executive summary
Executive summary
Explain how search engine optimization (SEO) makes websites more visible and can be a critical tool to drive traffic and generate more customers.
Project outline
Project outline
Describe the scope of the proposed project
structuring a website
writing SEO content
building backlinks
SEO
Audit
SEO Audit
Explain what's involved in an SEO audit and why your prospective client needs the actionable data that comes from it.
Current website rank information
Ranking trends
Backlink analysis
Deliverables:
Competitors' SEO Research
Competitors' SEO Research
Show your client how competitive search engine rankings are and how you'll measure your client's key competitors' growth and what they're doing to achieve it.
Competitor 1
Key competitors:
Website analysis:
Difficulty to outrank:
Description
Description
Competitor 1
Competitor 1
Competitor 1
Description
Description
Description
Description
Description
Description
Organic and keyword search
Organic and keyword search
Identify the primary keywords that are relevant to your client and the volume that comes from them.
Keyword 1
List of keywords:
Search volume:
Level of competition:
%
Description
Keyword 2
Keyword 3
Keyword 4
%
%
%
Description
Description
Description
SEO Strategy and action plan
SEO Strategy and action plan
Demonstrate your expertise with a detailed strategy showing how you'll help your prospective client outrank their competitors.
On-page SEO approach
Content strategy
Backlink action plan
Timeline
Timeline
Give an overview of when you'll act on each prong of the strategy and approximately how long each stage of the process will take.
Stage 1
Stage 2
Stage 3
On-page SEO
Content creation
Backlink outreach
1 week
2 weeks
4 weeks
Estimated SEO impact
Estimated SEO impact
Get specific with the positive impact that the client can expect in the short and long term as a result of your SEO efforts.
Deliverables
Deliverables
Share detailed deliverables that the client can expect from going forward with this SEO proposal.
On-page SEO restructuring
XX pieces of SEO content
Approximate improvement in rankings
Pricing
Pricing
List the pricing options if there are multiple and what each option includes in terms of deliverables.
Package 1
Package 2
Package 3
On-page SEO content
On-page SEO content
backlinks
On-page SEO content
backlinks
$5,000
$10,000
$10,000
About us
About Us
Briefly describe your company's history, team, and some highlights from similar work you've done
drove an XXX% increase in traffic for Company B
generated ten 1st page rankings for Company A
SEO services
SEO services
State the SEO services that you offer e.g. SEO content creation, on-page structuring, backlinking, etc.
SEO content creation
on-page structuring
backlinking
How we work
How we work
Give an overview of your process so the potential new client knows what to expect e.g. pitch, quote, delivery, etc.
pitch
quote
delivery
Clients and references
Clients and references
Share the names of some of the clients you've worked with and some testimonials or references attesting to your company's performance.
Company name
Company name
Company name
Scope of work
Scope of work
Scope of work
Contacts
List the contacts that the client can follow up with e.g. a sales rep, customer support person, etc. and their contact details.
[Sender.FirstName][Sender.LastName]
[Sender.Phone][Sender.Email]
Contact
Contact
Name
Name
