Restaurant Business Proposal for [Client.Company]​

Executive Summary

​[Sender.Company] is a (describe the business – a restaurant chain, a growing business, an upcoming restaurant). We currently have (number) locations in (city / cities / countries). Our current annual revenue is $(amount). We are proposing an investment of $(amount), which we will use to (describe why you are seeking this investment – to renovate, expand, open new locations). In return, we offer (describe what they will get, the amount or percentage they will earn, and from what).

Our Team

Our Story, Mission, and Vision

​[Sender.Company]was founded in (year) by (who). (Then tell the story of why it was founded).

Our mission is to (insert your mission statement).

In the future, we imagine (list some of your main goals, for example: being known for providing the best quality BBQ in the USA, or a world where everyone can access healthy meals at every corner).

(Insert a photo of the restaurant).

​[Sender.Company]'s Concept

​[Sender.Company] provides (describe the food)(describe benefits, for example, all-you-can-eat, or at a more affordable price than its competitors), while allowing its customers to experience a (describe the environment).

Menu

Below is our menu / are our menus.

(Insert menu(s)).

Problem

​[Sender.Company] was founded because (Describe the problem that the restaurant aims to solve. Are there no other restaurants like yours? Is there a demand for more affordable restaurants of a certain type due to a younger population?)

Our Solution

To address this problem, we aim to (describe how you will address the problem, for example, open more locations, open a branch in a more convenient location to meet the demands).

Market Analysis

The following sections demonstrate our understanding of our target customers and their behaviors as well as the marketing strategies of our competitors. It also demonstrates which mediums and social media channels we use to successfully market our business.

Target Market

Our restaurant targets (age group) in the (city, area). Most of our clients have the following demographics:

• Age:

• Gender:

• Income:

• Education:

• Marital status:

• Work status and occupation:

• Nationality and ethnicity:

Psychographics (Why do they come to your restaurant?)

• Hobbies:

• Lifestyle:

• Social class:

• Entertainment:

• News Source: (Where do they get their news?)

• Personality:

Behavioristics (Buying behaviors)

• Frequency: (How frequently do they come to your restaurant?)

• Loyalty: (How loyal are they to your brand?)

• Opinion:(How do they feel about your restaurant?)

USP

(Insert your USP)

Competitors & Advantages

​[Competitor1.Company]: (reason, e.g., also sells burgers and is in the same neighborhood).

Our advantage over (above competitor): (Describe why you are better than them, e.g., Our burgers are more affordable than (competitor)'s, and our restaurant is more chic than (competitor)'s).

​[Competitor1.Company]: (reason).

Our advantage over (above competitor):

Marketing and Sales Strategy

Social/Digital Media Channels:

We also advertise via:

• Social media ads:(Facebook ads, Instagram ads)

• Print media ads:(list publications)

• TV/radio ads:(list channels)

Analysis: (Describe why your mediums are better than your competitors. Do you have more followers? Is your content more fun?)

• Our followers vs. [Competitor1.Company] followers:

• Our content vs. [Competitor1.Company] content:

Location Analysis

​[Sender.Company] is located in [Sender.City].

We chose this location because (describe how the location helps with exposure, accessibility, and marketing).

Financial Analysis

Financial Overview and Funding

(Give an overview of where you are at financially and how much funding you have.)

(Describe how you attained this – where did you get your funding?)

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Financial Projections

Startup costs:

Personal investments:

Projected monthly income:

Expected monthly sales growth rate:

Projected prices over time:

(Screenshot of balance sheet)

(Screenshot of P&L statement)

(Screenshot of cash flow spreadsheet)

Investor benefits

(Clearly define what the investors will gain).

Funding Needs

Total amount of funding required: $(Amount)

Testimonials

(Include quotes from people saying good things about your restaurant.)