What are the three types of radio advertising?

<span data-sheets-value="{"1":2,"2":"The three main types of radio advertising are radio commercials (also known as jingles or product spots), live read advertisements, and sponsorships. Live read is when a broadcaster reads your ad. Radio commercials are like buying a space on the radio and you can broadcast any jingle you want. Sponsorships are when your services/products are promoted without being quite as blatant."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">The three main types of radio advertising are radio commercials (also known as jingles or product spots), live read advertisements, and sponsorships. Live read is when a broadcaster reads your ad. Radio commercials are like buying a space on the radio and you can broadcast any jingle you want. Sponsorships are when your services/products are promoted without being quite as blatant.

What is a radio advertising contract?

<span data-sheets-value="{"1":2,"2":"A radio advertising contact is a legally binding document between two parties (radio station and advertiser) which guarantees that the radio station will promote the product/service of the advertiser in exchange for compensation. In North America, you can even create a local marketing agreement in place of a radio advertising contract."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">A radio advertising contact is a legally binding document between two parties (radio station and advertiser) which guarantees that the radio station will promote the product/service of the advertiser in exchange for compensation. In North America, you can even create a local marketing agreement in place of a radio advertising contract.

How do you write an advertising contract?

<span data-sheets-value="{"1":2,"2":"Begin your radio advertising contract with information about both parties (such as name, address, contact details). From there, write about the agreement term, cancellation, services provided, pricing and payment, intellectual property, indemnity, amendments, governance and dispute resolution, and acceptance."}" data-sheets-userformat="{"2":15105,"3":{"1":0},"11":4,"12":0,"14":{"1":2,"2":0},"15":"Montserrat","16":8}">Begin your radio advertising contract with information about both parties (such as name, address, contact details). From there, write about the agreement term, cancellation, services provided, pricing and payment, intellectual property, indemnity, amendments, governance and dispute resolution, and acceptance.

Radio Advertising Agreement

Prepared for:

[Client.FirstName][Client.LastName]
[Client.Company]

Created by:

[Sender.FirstName][Sender.LastName]
[Sender.Company]

This agreement is by and between the following parties:

“Station”	“Client”
[Sender.Company]	[Client.Company]
[Sender.FirstName][Sender.LastName]	[Client.FirstName][Client.LastName]
[Sender.StreetAddress]	[Client.StreetAddress]
[Sender.Phone]	[Client.Phone]
[Sender.Email]	[Client.Email]

The parties listed above (known as “Station” and “Client”) hereby enter into a formal business relationship whereby Client Agrees to purchase advertising airtime on Station’s radio station, pursuant to the entire terms of this radio advertising agreement.

Agreement Term

This agreement will commence as of the Client’s signature date, and will continue so long as Client wishes to continue advertising on Station’s radio stations.

Cancellation

Client may cancel this agreement at any time by providing written notice via email or certified mail to the Station.

Services Provided

Station agrees to air Client’s advertisements according to the following schedule:

Pricing & Payment

Client agrees to pay the following monthly rate as payment for Station airing their ads in accordance with the advertising schedule above:

Name	Price	Qty	Subtotal

Subtotal	$0.00
Discount	$0.00
Tax	$0.00
Total	$0.00

Client agrees to make payment to Station no later than the 3rd of each calendar month via check, credit card, or electronic funds transfer.

Intellectual Property

Station agrees that the content of Client’s ads shall remain Client’s intellectual property, and agrees to make no claims otherwise.Client agrees to allow Station to use Client’s brands, slogans, and trademarks for promotional purposes pursuant to the terms of this radio advertising agreement.

Indemnity

Both parties agree to indemnify and hold each other harmless from any liabilities or damages stemming from the execution of this radio advertising agreement.

Amendments

This agreement may not be modified save for a joint amendment approved in writing by both the Client and Station.

Governance & Dispute Resolution

The terms of this agreement shall be governed according to the laws of [Sender.State]. Any disputes or legal proceedings shall be filed and resolved through a neutral arbitrator located in [Sender.State]. If Consultant and Client should enter into a dispute, both parties agree that the prevailing party shall have their entire legal fees, including attorneys’ fees, reimbursed by the opposite party.