Created by:
[Sender.FirstName][Sender.LastName][Sender.Company][Sender.Email]
Product Roadmap Presentation
Table of contents
01
Agenda
02
03
04
05
06
07
08
Purpose
Vision
Market research
Product’s business model
Objectives
SMART goals
Competitors
10
09
11
12
13
14
Personas
Customer benefits
Roadmap
Time frames
Initiatives
Metrics
Agenda
Highlight the main ideas of your product roadmap and the presentation.
• Add key statements about your product
Purpose
State the purpose of your product as clearly and concisely as possible.
Our product purposes:
Provide healthier eating options with easy-to-prepare packaged meals
Increase the efficiency of plumbing, carpentry, or other trades with a new tool
Make commuting easier, cost-effective, and better for the environment with ridesharing
01
02
03
VISION
Add your vision for the product and where you see it in 1-2 years' time.
Market research
In the market research slide, add your insights from your market research initiatives.
Provide healthier eating options with easy-to-prepare packaged meals
Make commuting easier, cost-effective, and better for the environment with ridesharing
Increase the efficiency of plumbing, carpentry, or other trades with a new tool
01
02
03
04
Make commuting easier, cost-effective, and better for the environment with ridesharing
Product’s business model
Specify the business model that your product will use to generate profit for the company.
Business model examples:
• business-to-business (B2B)
• business-to-consumer (B2C)
• business-to-government (B2G)
• Subscription-based (such as streaming platforms and SaaS companies)
• On-demand (such as ridesharing and food-delivery services)
OBJECTIVES
Outline the major objectives for your product roadmap as well as the specific timeline for each one.
Q1
Q2
Q3
Q4
Complete the first round of focus groups for product validation
Ship pre-orders
Full launch
Post-launch review and analysis
SMArt GOals
Add SMART goals that will help the product in both pre-launch and post-launch stages.
S
M
A
R
T
Specific
Keep goals clear and simple.
Measurable
Highlight the KPIs you'll use to measure progress.
Achievable
Stick to ambitious but realistic goals.
Relevant
Select goals that directly benefit the product and business.
Time
Set deadlines for every goal.
Competitors
List key competitors and the factors that differentiate your product from their offerings.
| price | Features | target market | brand reputation |
|---|---|---|---|---|
YOUR COMPANY | | | | |
COMPETITOR 1 | | | | |
COMPETITOR 2 | | | | |
COMPETITOR 3 | | | | |
PErsonas
State the target persona (ideal customer profile) for your product.
Age:
Gender:
Location:
Position / Income:
Bio (50 words):
Career / Life goals:
Customer benefits
List the general benefits of your product.
Saves time
01
02
03
04
05
Increases profitability for SMBs
Helps people do their job more efficiently
Provides convenience
Makes customers healthier
ROADMAP
Present your list of launch steps.
Market research | | |||
|---|---|---|---|---|
Product validation | | |||
Prototype development | | |||
Customer feedback | | |||
Pre-order launch | | |||
Full launch | | |||
Post-launch review | | |||
Our launch steps:
Time frames
List the product implementation stages along with the time frame for each stage.
STAGE 1
STAGE 2
STAGE 3
STAGE 4
Initiatives
List the specific company actions and roadmap initiatives as well as the date you intend to complete them by.
Company actions | Finish Date |
|---|---|
| |
| |
| |
| |
Metrics
List examples of metrics and KPIs (key performance indicators) that the client can use to measure the progress towards specific roadmap launch goals.
• Revenue
• User acquisition cost
• Pre-launch sign-ups
• User retention
• Referrals
• Website traffic
