Mobile Marketing Proposal Template

Cover Letter

Dear [Client.FirstName][Client.LastName],

Thank you for taking the time to discuss your need for a mobile app marketing plan for your new app. At [Sender.Company], we take pride in developing custom marketing plans that leverage the best strategies to encourage brand engagement and awareness around the release of your app.

In this proposal, I will outline our thoughts on how to best proceed with your project and provide several packages for you to choose from.

Feel free to comment with any questions or concerns once you have had a chance to review this proposal. Once you are ready to move forward with the development of your mobile app marketing strategy, simply sign this proposal electronically. We will be notified and will begin the initial stages of app development.

Regards,

​[Sender.FirstName][Sender.LastName]​

​[Sender.Company]​

​[Sender.Phone]​

​(Document.CreatedDate)​

Our Background

Since its inception, [Sender.Company]​ has helped numerous app development companies successfully market their new apps. Alongside the testimonials of our clients, [Sender.Company] also holds the following awards and accolades:

• (List award or accolade)

Our passion for mobile app marketing drives us to continue providing superior marketing services to the app development sector.

Why Choose Us?

• ​[Sender.Company] is a digital agency specializing in helping brands reach, engage, and monetize consumers via their mobile devices.

• We use a variety of methods to help you find your target audience when they’re using mobile devices, and engage them with your unique value proposition.

• We know how to convert them into paying loyal customers with mobile-friendly purchasing experiences.

Mobile App Marketing Plan

Experience With Us

Check out this video to learn how companies grow by relying on our mobile marketing services:

(Add video link)

Our Team

Meet our team of talented individuals that will be involved in this project.

Project Scope

​Comprehensive App Store Optimization Report, including keyword recommendations and optimized app descriptions.

Social Media Content Calendar with scheduled posts, creative assets, and performance tracking.

Engaging Content Pieces, including blog posts, articles, and videos, to be published on (Client's Website/Blog).

List of Influencers, outreach messages, and collaboration plans.

Email Marketing Campaigns with personalized content and user segmentation.

Timeline and Deliverables

At [Sender.Company] We pride ourselves on completing projects organizationally and effectively. As such, we have broken down your project into a few key stages to optimize the results of marketing. These stages are as follows:

1. (Add a stage) – (Provide more details about the stage)

2. (Add a stage) – (Provide more details about the stage)

3. (Add a stage) – (Provide more details about the stage)

Projected Outcomes

Based on thorough research of the current market as well as [Client.Company]’s previous results, we expect the following outcomes for this project:

• (List projected outcome)

• (List projected outcome)

• (List projected outcome)

Packages

We offer three mobile app marketing packages, detailed in this section of the proposal.

Pricing

Use the table below to select the package that’s right for you, along with the number of months you’d like to agree to as part of your initial marketing agreement.

Terms and Conditions

Payment Terms

All payments have to be done in USD by (Payment Method). The initial payment must be cleared to be on board with the project. The client has a time of (Time Period) to refurbish the payments due for the project to move forward. The failure of the payment beyond the default period will result in a breach of contractual terms and further actions.

Ownership and Trademarks

Once the project fee is paid in full to [Sender.Company], all elements of text, graphics, photos, contents, trademarks, or other artwork furnished to [Client.Company] for inclusion in the website are owned by [Client.Company].

​[Sender.Company] supposes [Client.Company] has the license, approvals, and permission from the rightful owner to use any images, videos, or content for inclusion in its marketing materials and will hold harmless, protect, and defend [Sender.Company] from any claim or suit arising from the use of such work.

Special Rights

​[Sender.Company] retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects with the appropriate attributions being given to [Client.Company].

Ready to Grow With Mobile Marketing?

Once you have chosen a package and indicated the number of months you would like to engage with us, simply sign this proposal below to notify us of your intent to move forward.