MOBILE APP PRESENTATION
Created by:
[Sender.FirstName][Sender.LastName][Sender.Company]
Prepared for:
[Client.FirstName][Client.LastName][Client.Company]
TABLE OF СONTENTS
1.Cover slide 2.Your story 3.Mission and Vision 4.The Problem 5.App Solution 6.Value Proposition 8.Features 9.Market Size 10.Business Model 12.User Acquisition 13.Them vs Us 14.Competitive Landscape 15.Development Timeline 16.Team 17. Visionary slide
COVER SLIDE
Add a cover slide for your mobile app presentation, ideally with the logo and/or interface of your minimum viable product.
State the inspiration for your product and which problems you're trying to solve with your mobile app idea.
YOUR STORY
MISSION & VISION
Our Mission
Our Vision
Add details about your mission and vision for the mobile app to make the presentation more inspiring.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has survived five centuries
Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has survived five centuries
State the problem your mobile app would solve if developed and launched.
THE PROBLEM
Example problems:
Distraction-free collaboration is difficult on mobile devices
Budgeting apps are not intuitive to use
The average video conferencing experience has too much friction
APP SOLUTION
State the name of your app and add a one-sentence pitch for how it solves the problem you described in the previous slide.
Add the value proposition of your mobile app
VALUE PROPOSITION
FEATURES
Highlight the key features that will make your app valuable to users.
Distraction-blocker
Intuitive budgeting interface
Frictionless meeting creation
MARKET SIZE
State the total addressable market (TAM) size of your mobile app. Criteria for determining market size:
Total number of potential users
Total revenue they could generate (MRR or LTV)
Frictionless meeting creation
00
00
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Specify the business model that your app will use to generate revenue.
BUSINESS MODEL
App revenue models:
Subscription-based, generating recurring revenue.
One-time purchase, generating a lump sum of revenue with each sale.
Annual editions, generating annual sales with each new version.
Pay-as-you-go, generating more revenue as customer teams scale up.
USER ACQUISITION
State the user acquisition channels that your app will use to increase signups and grow revenue post-launch.
Product-led content marketing
Social media marketing
Paid advertising
YouTube sponsorships
Affiliate programs/referral marketing
THEM VS US
Highlight the advantages you have over competitors who already have a mobile app on the market.
Example advantages:
Our app is cheaper
Our app is easier to use
Our app has more features
Our app is better at solving the problem
All of the above
COMPETITIVE LANDSCAPE
Highlight the advantages you have over competitors who already have a mobile app on the market.
Gamification
Interactive walkthroughs
Intuitive UI
Increases user engagement with the app
Speeds up the onboarding and adoption process
Makes the app easier to use than existing solutions
TIMELINE
List the initiatives required to develop and launch your app along with how long it would take in months.
Minimum viable product
2 months
Completion of beta testing
Launch
4 months
8 months
TEAM
List your key team members and provide short bios detailing why each is valuable to the development of your app.
Name Role
Name Role
Name Role
Name Role
Name Role
Name Role
VISIONARY SLIDE
“Insert an inspiration quote, significant statistic, or a representation of what your app could look like in 1-2 years”
Jane Smith, CEO
