Should your company start a podcast?
Our speakers
Podcasts have grown in popularity over the past few years, and many brands are experimenting with podcasts to connect with and grow their audience. When done right, podcasts can have a tremendous impact on your business. But is it a good idea for every organization to start a business podcast?
Seth Kushner, radio veteran and the host of the Tampa Bay Lightning Block Party podcast, joins the show to discuss who should and shouldn’t start a podcast. Seth and Travis will also discuss alternatives for companies that don’t have the time or resources to invest in podcasting.
In this episode, you’ll learn about:
- Podcasting red flags
- What mistakes to avoid when creating business content
- How to develop a media strategy to increase brand awareness