Navigating the Shifting Landscape of Business in 2020

In this episode, Patrick is joined by Aaron Ross, Co-Founder of Predictable Revenue. Aaron is the father of modern SaaS sales models as he lead and scaled Salesforce’s global sales team during its peak growth periods. Together they discuss psychological processes and how fear can be the worst enemy for business leaders and employees.

In this episode we discuss:

• Psychological processes of fearing change
• Forcing function a technique to put yourself in a place where you HAVE to change
• Virtual/Remote work and fearing what we will lose
• Realizing fear is often worse than the reality ends up being