5 Ways to Sell Against a Competitor

In this episode, Patrick is joined by Mike Paladino, our very own Head of Global Sales. Mike believes the way to a prospect’s heart (and wallet) is through a consultative approach. When we talk to a prospect we need to expect and respect the competition.

In this episode we discuss:

• How relationships can turn into future referrals
• How to serve as a trusted advisor in your space
• How to give your competition credit without looking dumb