How to boost productivity and grow customer base through sales enablement

You’ve likely heard the term “sales enablement” before. But what exactly does it mean and how can it help your organization?

Properly implemented, sales enablement can give you a significant competitive edge, boosting the effectiveness of your sales team and driving a higher close rate.

More businesses are realizing the benefits of sales enablement and the likelihood is that you can too. In this eBook, we’ll show you exactly how to research, craft and implement a plan.

So just what is “sales enablement”?

At its heart, sales enablement is about providing your sales team with a comprehensive set of tools – in the form of client-facing content, training, information, and more – to help them achieve optimal results.

When sales reps are “enabled” in this way it allows them to focus on what’s most important – closing deals. Having clearly defined roles and processes for enablement also helps organizations hone in on exactly what their sales teams most need, developing and improving going forward.

What you’ll learn in this eBook

Our aim in this eBook is to give you a complete overview of what you need to do to create and implement a sales enablement plan.

Specifically, we’ve included:

1. A complete, practical definition of “sales enablement”

We ask some of the world’s leading experts to give their definition of this common but often misunderstood term.

2. An explanation of why sales enablement can help your organization

From fostering alignment between marketing and sales to freeing up your reps’ time, the benefits are numerous.

3. A clear implementation framework for your whole organization

How to implement a coordinated sales enablement strategy.