Lean Business Plan Template

About us

​[Sender.Company] was founded in (XXXX) year, with the aim of doing (Aim). Although we began in [Sender.City], we now plan to expand our reach to (Number) of countries.

After witnessing the problem of (name of problem) in (number of cities) amount of cities, we realized that there was a dire need for a solution. And through collective effort, we were able to create a strategic plan to launch [Sender.Company].

​[Sender.Company] aims to promote [Product.Name]through (name of marketing strategy). As of (Year),[Sender.Company] is the only player in the market to promote [Product.Name] to fully address (name of problem).

Our competitors may come close, but due to our USP, which is (describe USP), our prediction is that we will remain a few steps ahead of the curve — and therefore our competitors — at all times.

Products

Our current product selection includes:

1. Name of product

2. Name of product

3. Name of product

Revenue Channels

​[Sender.Company] aims to be present on multiple social marketplaces to promote our products. Along with this, we will have an offline presence. Overall, our revenue channels include, but are not limited to:

1. Name of revenue channel

2. Name of revenue channel

3. Name of revenue channel

Pricing and cost structure

1. Cost of Product A – $0.00​

2. Cost of Product B – $0.00​

3. Cost of Product C – $0.00​

Business owners/business partners

Target market and Ideal customer

Our primary target market is: (Explain primary target market)

Our secondary target market is: (Explain secondary target market)

Our ideal customers would be females between the ages of 30-40, residing in (city, state, region or country), with a spending power of (amount) amount of dollars. These women would ideally like to shop for [Product.Name] for (primary reason to buy the product), and we cater to that demand with our USP.

Competition and competitive advantage

Competitive Advantage of [Sender.Company]​

​[Sender.Company] excels in (X, Y, and Z), due to our years of experience in the industry and the USP we have. We plan to bank on (name of competitive advantage) to set a niche for ourselves and to reach our target milestones.

Milestones

Marketing plan

Our marketing strategy is divided between short-term and long-term. For the short-term strategy, we plan to use content marketing to educate the audience about our product/services. For our long-term marketing strategy, we plan to use content marketing, as well as offline channels such as billboards, kiosks, and pop-ups, to promote our product and to build relationships with our customers in real-time.

Financial projections

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​[Sender.FirstName][Sender.LastName]​