Business Strategy Presentation
Business Strategy
Prepared by:
[Sender.FirstName][Sender.LastName]
[Sender.Email][Sender.Company]
Table of Contents
Business Overview
01
Vision
Mission and Values
Business Strategy Long-Term Goals
Competitive Advantage
02
03
04
05
Financial Objectives
06
Operational Objectives
Marketing Objectives
SWOT Analysis
Business Action Plan
07
08
09
10
Measurement
11
Pricing Strategy
Resource Allocation
Next steps
12
13
14
Business Overview
Summarize the most important details about your business.
Key services
Founded in XXXX
Located in CITY, STATE
XXX employees
Awards, reviews, certifications
Vision
State the vision of your company in one simple sentence e.g. to become the #1 tiny home builder in North America.
02
Mission and Values
Define your business's core objectives, how it will reach those objectives, and its values.
Our mission is to build functional tiny homes for people in the FIRE movement seeking more freedom in their lives. (Use this example along with the formula service/product + audience + result).
Business Strategy Long-Term Goals
List the primary goals of your business in the short-term and the long-term.
Become the #1 (service) provider in North America
Short-Term Goals
Hire two support customer service reps
Increase revenue by XX% in the next 3 months
Long-Term Goals
Employ XXX people
Competitive Advantage
Describe what it is that sets you apart from your competitors e.g. 24/7 customer service, superior quality, better results, etc.
05
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Financial Objectives
Detail your financial objectives over the course of a set period of time e.g. $1 million in sales by 2025, cash flow positive by the end of the year, etc.
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Operational Objectives
List some operational objectives you plan to accomplish e.g. revamp employee training to improve efficiency, negotiate better pricing on materials, etc.
Objective | By When |
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Marketing Objectives
Outline some of your key marketing objectives e.g. launch paid advertising campaigns on Pinterest, send upsell mailers to current customers, build landing pages, etc.
Objective | By When |
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SWOT Analysis
Give an overview of your strengths, weakness, opportunities, and threats (SWOT).
Strength
Opportunites
Weaknesses
Threats
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09
Business Action Plan
State some of the actions that your business will take as part of the overall strategy e.g. hire personnel, create assets, launch campaigns, etc.
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Measurement
Describe the KPIs you'll measure the progress being made towards your goals e.g. customer acquisition cost, cost per click, leads, sales, profitability, web traffic, etc.
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Pricing Strategy
Fill in the table with your pricing as it relates to each service or product and explain what's included with each option.
Service/Product | Price |
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12
Resource Allocation
Explain how many people will be required to execute this strategy, what their roles will be, and any other assets that you'll need.
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Next Steps
State the action that you want your audience to take (if any) and close out the presentation by offering a brief summary and thanking your audience for their time.
14
Brief summary
