How do you create a brand presentation?

The best way to create a brand presentation is to use a brand presentation template to help you organize all the key details about your brand, including mission, vision, colors, logos, and the identity you want your company to embody.

What does a brand presentation include?

Your brand presentation slides should include information on the history of your company, the mission you hope to achieve in the market (and the world), guidelines for the tone of voice, high-quality logo files, and a color palette for creating digital assets.

How do you present a brand to a client?

An effective brand presentation should show clients that the brand is inspiring, has a worthwhile mission, defined design guidelines, and consistent messaging across all platforms.

What should be included in a brand identity presentation?

Your brand visual identity presentation should include guidelines on which colors to use, the typography for marketing communications, and high-resolution files of your logo.

How do you create a brand identity presentation?

Your brand identity presentation should draw inspiration from your target audience, emphasize your logo, quote your slogans, and use the same color palette as the rest of your branded assets.

available

Brand identity presentation

Prepared by: [Sender.FirstName][Sender.LastName] [Sender.Email]

[Sender.FirstName][Sender.LastName]

[Sender.Company]

Meet our brand Brand Story Mission and vision Values

Culture Brand messaging Brand personality Inspirational quote Brand tone of voice Team Brand identity Logo Colors Typography Assets

Meet our brand

"We believe in excellence above all else, and excellence before all else."

[Sender.FirstName][Sender.LastName],

[Sender.Company]

[Sender.Title]

Brand story

Brand story

How your brand started out

Explain the story of how your brand started out and what drove you to create it.

Brand story

What drove you to create it

Mission and vision

Mission and vision

Develop software that's easier to use and has every feature a user might need

Create a safe space for fresh ideas to flow

Solve world hunger

Outline the mission of your brand.

Mission examples:

Provide construction equipment of superior quality and durability

VALUES

Values

Transparency

Example values:

Add a list of your company and brand values.

Altruism

Sustainable growth

Constant improvement

Lean business operations

culture

Culture

Work culture examples:

State the work culture at your company to attract new talent and raise morale for current employees.

Collaborative environment with open offices

Focus on depth in individual projects and the minimization of distraction

Results-driven with tight deadlines

Brand messaging

Brand messaging

State the brand messaging for your company so everyone on the team portrays a consistent image on all platforms.

Type your Impact brand message here

Brand personality

Brand personality

State your brand personality to better resonate with your target customers and boost the effectiveness of your marketing campaigns.

Sincerity

Excitement

Competence

Sophistication

Ruggedness

Inspirational Quote

Inspirational quote

"Our team is the best at what we do because we do our best."

Elizabeth Gibson,

Chief People Officer at

[Sender.Company]

Brand Tone of Voice

Brand Tone of voice

Create guideline for your written communications

Creating guidelines for your brand's tone of voice will ensure that all written communications, marketing assets, and promotions use consistent writing styles

Written communications

Brand Tone of voice

Create guideline for your marketing assets

Marketing assets

Brand Tone of voice

Create guideline for your promotions

Promotions

Team

Team

List all your team members, how long they've been with the company, and their respective roles in the business.

Member Name

Role

sinse year

Role

sinse year

Role

sinse year

Role

sinse year

brand identity

logo

logo

Logos make a lasting impression and capture the attention of potential customers, helping you stand out from competitors while cultivating brand loyalty in the process.

COLORS

Colors

Create a brand palette so all marketing assets and content published uses consistent colors (which will later be associated with your brand in the minds of customers).

Color name

RGB

CMYK

HEX

0 0 0

0 0 0 0

#0000

RGB

CMYK

HEX

RGB

CMYK

HEX

RGB

CMYK

HEX

RGB

CMYK

HEX

RGB

CMYK

HEX

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

0 0 0

0 0 0 0

#0000

Typography

Typography

Select your brand typography, so that font and logo usage stay consistent.

Header 1

Header 2

Header 3

Nomal text

Font: Name Weight: Bold Size: Pt

Tracking: 0% Spacing: 100%

Font: Name Weight: Bold Size: Pt

Tracking: 0% Spacing: 100%

assets

Assets

List the assets your brand currently has on this slide.

Asset examples:

Commercial videos

Webinar recordings

Assets

List the assets your brand currently has on this slide.

Asset examples:

Brand identity presentation

Table of contents

Meet our brand

Brand story

Mission and vision

VALUES

culture

Brand messaging

Brand personality

Inspirational Quote

Brand Tone of Voice

Written communications

Marketing assets

Promotions

Team

brand identity

logo

COLORS

Typography

assets

Commercial videos

Webinar recordings

Info-graphics

Brochures

Leaflets

Brand Presentation

Useful resources