Sales teams are the backbone of business. Without them, there would be no revenue. Without revenue, there would be no business. It’s no wonder they feel a higher level of pressure, stemming from the need to close deals quickly, while minimizing errors, and maintaining loyal customer relationships.
There’s one problem. A common bottleneck in the sales process is approvals. When this goes slow, sales cycles drag on, risking a loss in revenue and customers alike. If your salespeople depend on commission, you risk losing them, too.
Good news: CPQ (Configure, Price, Quote) was built to help smooth this process out so everyone wins. Let’s start with the basics:
What is CPQ?
What is CPQ you ask? CPQ is a game-changer. It’s what separates the winners from the losers. It’s a tool that any smart business has in their back pocket because with it, they can generate more accurate quotes, streamline the process of automations and approvals, reduce the risk of errors…oh and so much more.
On a more technical level, CPQ is a software solution created to be the wingman of your sales teams. Let’s pause for a second. What’s one of salespeople’s worst nightmares? Being inundated with spreadsheets and having to rifle through mounds of data to find accurate information to close a sale. Yikes!
CPQ compiles all your data in one easily accessible location, so you can generate quick, custom, and complex quotes, error-free, faster than ever.
A good CPQ tool integrates seamlessly with existing CRM systems, allowing sales teams to configure complex product offerings, apply dynamic pricing, and generate professional proposals—all within minutes. It eliminates the guesswork, reduces pricing errors, and ensures every quote meets company guidelines. If you want to dive deeper into the concept of CPQ, check out our comprehensive guide: What is CPQ (Configure, Price, Quote)?
CPQ Integrations
CPQ software automates the entire sales quoting process. It takes a traditionally slow, manual workflow and turns it into a smooth, efficient process.
But, if you’re like most businesses, chances are you use a CRM. I know, I know, the last thing you want is another new tool. But…what if I told you that CPQ software integrates directly with CRMs like Salesforce and HubSpot? That all customer data is connected? This means sales reps don’t have to waste time switching between systems or manually updating records…HUGE win. Right? We thought so.
What Are the Benefits of CPQ?
Now that we’ve established what CPQ is and how it works (and why you need it), let’s talk about the benefits for your business as a whole. The benefits of a CPQ tool go beyond just saving time—this software directly impacts revenue growth, sales efficiency, and customer satisfaction.
1. Faster Sales Cycles
Every moment a deal is delayed increases the risk of losing the customer, and the revenue. CPQ eliminates bottlenecks in the sales process by automating approvals, guaranteeing accurate pricing, and generating quotes instantly.
Instead of waiting days for finance or legal teams to approve a proposal, sales reps can get instant approvals within predefined parameters. This means more closed deals in less time.
2. Improved Quote Accuracy
One of the most frustrating things for both sales teams and customers is receiving inaccurate quotes. giving someone an incorrect discount or price can slow down the entire sales process and even lead to lost deals (and unhappy customers).
CPQ removes this concern by making sure that every quote is 100% accurate, reducing human errors and keeping pricing transparent and consistent.
3. Scalability
As companies expand, pricing structures can become more complex. Manually handling thousands of SKUs, custom configurations, and varying discount structures becomes nearly impossible. CPQ scales with you, so your sales teams are better equipped to manage higher volume.
Bonus: With more accuracy and faster sales cycles, there is also more opportunity to cross-sell and upsell, raising your overall profitability.
4. Integrations
Modern sales teams rely on a tech stack that includes CRMs, ERP systems, and eSignature solutions. A major benefit of CPQ software is its ability to integrate with these tools.
PandaDoc CPQ pairs with popular CRMs like Salesforce and HubSpot, so your data stays connected and up-to-date.
5. Reduced Manual Work
Without a CPQ system, sales reps often waste countless hours tracking down pricing approvals, entering data manually, and fixing errors.
CPQ automates these tasks, freeing up time for sales teams to focus on building relationships and closing deals rather than frustrating and time-consuming administrative work.
6. Advanced Analytics and Data-Driven Insights
Data is the key to improving sales performance, and CPQ provides real-time analytics so you can make informed decisions. Sales leaders can track which products are selling the best, which pricing strategies are working better than others, and where deals are getting stuck in the pipeline.
Having these insights allows for a faster assessment and pivot of your sales process to keep the lifecycle strong.
7. Better Customer Experience
Knowing your customer requirements and customer needs helps you hone in on your pricing models. This leads to faster quote generation, even for complex pricing.
A smooth process makes your sales representatives better at their job, and happier due to their increased output and lasting customer relationships. This level of efficiency builds trust and higher customer satisfaction.
Why Choose PandaDoc CPQ?
While there are many CPQ solutions on the market, PandaDoc CPQ stands out for its user-friendly interface, many integrations, and easy-to-use automation features.
– All-in-One Solution – Unlike standalone CPQ tools, PandaDoc combines CPQ with document automation, eSignatures, and contract management, making it an all-in-one solution for sales teams.
– Easy Implementation – No need for complex IT setups—PandaDoc CPQ is easy to deploy and integrates smoothly with your existing sales tools.
– Dynamic Pricing Capabilities – Automatically adjust pricing based on volume, discount structures, and approval rules to ensure sales reps always offer the right price.
– Customizable Workflows – Tailor your approval processes to fit your business needs, reducing the time it takes to move deals through the pipeline.
“Upgrading our subscription to take advantage of PandaDoc CPQ for HubSpot has been well worth it. I had tried other CPQ options and they were all subpar. I’m super happy with our choice and can’t stress enough how much we needed this solution”
Emerson McCuin, Director of Revenue Operations at HAAS Alert
Final Thoughts
Listen, you can’t afford to rely on outdated processes and manual workflows. The benefits of CPQ are undeniable—faster sales cycles, improved accuracy, scalability, and an improved customer experience.
CPQ can be a game-changer for sales teams, helping them close more deals, reduce errors, and maximize revenue.
If you’re ready to take your sales process to the next level, it’s time to explore what PandaDoc CPQ can do for your business. With its seamless integrations, automation capabilities, and advanced analytics, PandaDoc CPQ is designed to help you sell smarter, not harder.
