Bed and Breakfast Business Plan Template

Executive Summary

​[Sender.Company], located at [Sender.StreetAddress][Sender.City][Sender.State][Sender.PostalCode], is a new, small B&B focused on providing rooms with a clean and modern character that is attractive to leisure visitors to the area.

The Company’s rooms will feature modern furniture, high-end technology, and modern accessories. What makes [Sender.Company] unique is (Add your USP).

​[Sender.Company] will offer all of the standard B&B services, including daily room cleaning, free local calls, cable TV, a free wireless network, and various other amenities. The B&B will also include a restaurant lounge serving breakfast, lunch, and dinner, as well as Afternoon Tea and Cocktails.

​[Sender.Company] will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. In general, the market for the B&B segment tends to be relatively affluent and well-educated.

• (Enter notable statistics of the industry in your area).

Business Description

Since incorporation, the company has achieved the following milestones:

• Found site location and signed the land deed purchasing rights to the land.

• Developed the company’s name, logo, and website located at (Enter website address).

• Hired an architecture firm to create a blueprint of the B&B.

• Determined equipment leasing and financing requirements.

• Began recruiting key employees with experience in the B&B industry.

​[Sender.Company] will develop a 20,000-square-foot bed and breakfast with key elements that will include the following:

• Upper and Lower Floors with 18 single rooms

• 2 Studio Apartment Rooms

• Restaurant Lounge

​[Sender.Company] plans to be open seven (7) days a week, 24 hours a day, to take care of all guests’ inquiries and issues as they may arise. As demand dictates, we may extend or reduce our services and hours.

Mission Statement

Goals

Through our business activities, [Sender.Company] hopes to achieve the following goals to achieve success with our bed and breakfast:

• (List goal)

• (List goal)

• (List goal)

Objectives

The following are a series of steps that lead to our vision of long-term success goals mentioned in the section above.

• Step 1: (List step)

• Step 2: (List step)

• Step 3: (List step)

​[Sender.Company] expects to achieve the below milestones in the following (Enter number) months:

Audience

​[Sender.Company] will serve the leisure travel market of (Enter location) and its immediate surrounding area.

The market we serve is value-conscious and has a desire for high comfort and basic amenities geared towards family and comfort travel.

• (Add other relevant statistics related to your unique audience).

The demographic profile of the target market can be seen below:

We will primarily target the following market segments:

1. (List the market segments your bed and breakfast will target.)

Industry

​[Sender.Company] directly or indirectly competes with all B&Bs within the local area. Competition will come from inns, motels, and hotels. However, recent statistics shows that the biggest competitor to mid-level bed and breakfasts are midscale and upscale hotels.

Strengths

The strengths that will set [Sender.Company] apart from competitors include:

• (List strengths)

• (List strengths)

Services

Below is [Sender.Company]’s initial service offerings and amenities provided.

1. Single Rooms

2. Studio Apartment-style VIP Rooms for long-term stays

3. Restaurant Lounge

Single Rooms

• Two double beds or one queen bed

• Workspace

• Modern bathroom

• Daily cleaning

• (Add facilities)

Studio Apartment Style VIP Rooms

• Sitting room area with workspace, couch, and TV.

• California king bed

• 1 Luxury bathroom with jacuzzi and shower

• Daily cleaning

• (Add facilities)

Restaurant Lounge

• Breakfast, lunch and dinner offerings

• Cocktails

• Afternoon tea

• (Add facilities)

Marketing Plan

The [Sender.Company] brand will focus on the Company’s unique value proposition, which is:

• Offering rooms suited for families and business travelers and services

• Offering a central location in the downtown area

• Providing excellent customer service

Promotions Strategy

​[Sender.Company] expects its target market of leisure travelers to be mainly from the US and surrounding locations in the (Enter location). The Company’s promotions strategy to reach these individuals includes:

Phone Prospecting

Public Relations

Advertising

Social Media

Ongoing Customer Communications

Pre-Opening Events

Operations Plan

In order to execute on [Sender.Company]’s business model, the Company needs to perform many functions, including the following:

Administrative Functions

• General and administrative functions, including legal, marketing, bookkeeping, etc.

• Sourcing and storing supplies for the B&B and conference space

• Hiring and training staff

• Corporate sales to individuals and groups

Bed and Breakfast Services

• Housekeeping to keep the rooms and communal areas clean at all times

• Check-in focused on customer service

• Janitor/maintenance personnel to keep the B&B equipment and appliances in working order

Management Organization

​[Sender.Company] is led by [Sender.FirstName][Sender.LastName] who has been in the B&B industry for (Enter number of year) years. As such [Sender.FirstName][Sender.LastName] has an in-depth knowledge of the B&B business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Hiring Plan

​[Sender.FirstName][Sender.LastName] will serve as the B&B CEO. In order to launch our bed and breakfast, we need to hire the following personnel:

• Housekeeping staff (five to start)

• Bed and breakfast Manager (will manage day-to-day operations of the B&B)

• Assistant Manager (will manage bed and breakfast operations nights and weekends)

• Service Staff (four full-time to work check-in and guest services – allowing for at least one staff person to be on duty at all times)

Financial Plan

Annual Income / Profit/Loss Statement

Cash Flow Statement

Balance Sheet

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company. They shall not be shared or removed from the Company’s premises under any circumstances whatsoever without the express prior written consent of the coaching business.

Addendums

Please find listed below any additional addendums related to [Sender.Company]:

• (Add any relevant addendums)

• (Add any relevant addendums)