The beginning of an executive summary for a bakery should encompass the story of how you conceived the idea for your business and lay out the vitals – the name of the creator, the basic location at which it will be located, etc. It is just important that your reader comes away from the first paragraph knowing the most basic information about your business and if someone asked what you were doing, they could accurately answer that question in a sentence. Next, you should highlight what separates your bakery from other bakeries. Is there a certain design theme you will have amongst your baked goods? Do you specialize in gourmet cupcakes? Whatever it is you are doing to differentiate yourself and become a talking point for your potential clientele is going to be the most important detail of your business. Make sure it is well thought out and articulated within your business plan. Location is always important for a bakery but if you are going to be in a city, your location may be of particular importance as foot traffic can be a huge boon for your business. Thus, this should be at the forefront of your executive summary – for instance, will you benefit from patrons visiting restaurants in the area? Anything else you can think of that is relevant, put it in there. The goal of your executive summary is to paint a picture for your reader in a concise package.
