Android App Proposal

Cover Letter

Dear [Client.FirstName][Client.LastName],

A custom Android app can do wonders for your brand, whether you are using it for employee productivity, as a social engagement mechanism, or as a way to facilitate things like loyalty or rewards programs.

​[Sender.Company] is extremely experienced in building a wide array of social apps, productivity apps, games, and e-commerce apps for brands around the world. Our focus on effective design, cutting-edge technology, and cost-effectiveness throughout our development process makes us a great choice for brands looking to leverage mobile technology.

Thank you for taking the time to discuss your need for a mobile app for your brand with me. At [Sender.Company], we take pride in developing custom Android apps for B2B and B2C clients that leverage mobile technology to encourage productivity, brand engagement, and entertainment. In this proposal, I will outline our thoughts on how to best proceed with your app’s design, development, and deployment and provide several development packages for you to choose from.

Regards,

​[Sender.FirstName][Sender.LastName]​

​[Sender.Company]​

​[Sender.Phone]​

​[Document.CreatedDate]​

Why Choose [Sender.Company]?

We pride ourselves on three things:

1. Sticking to project timelines

2. Being cost-effective

3. Building great apps for every client

Our team of mobile app developers are experienced in building beautifully designed, technically advanced Android apps, and our knowledge of HTML, Javascript, C, and C++ gives us the flexibility to build exactly what you’re looking for.

Past Projects

Watch the short video below to see examples of [Sender.Company]’s previous work.

Project Description and Goals

The [Client.Company] Android app will include the following key features:

• (List feature)

• (List feature)

• (List feature)

• (List feature)

The app will give [Client.Company] a strong mobile presence, accomplishing the following goals:

1. (List goal)

2. (List goal)

Technical Approach

To create a seamless Android app, we plan to utilize the following technologies and methodologies:

• Development Platform: Android Studio

• Programming Language: Java/Kotlin

• Database: (Specify if applicable)

• UI/UX Design: (Specify if applicable)

• …

Deliverables

Upon project completion, (Client's Company Name) can expect:

• A fully functional Android application meeting all specified requirements.

• Comprehensive documentation outlining app features, architecture, and usage instructions.

App Development Process

Research and Outreach

We will meet with [Client.Company]’s team to hear its vision for a mobile application. We will try to figure out your customers and how we can attract more through your new app.

Developing a Framework

1. Building a basic functionality and content

2. Developing wireframes, the structural core of your app

3. Branding and integration of existing digital platforms (i.e., web and email)

4. Generating an ambient User Experience and User Interface, or UX and UI — essentially, how you interact with the app, what makes it easy to use and desirable

App Development

This is the phase where we are ready to launch the app in stores. We will do some basic bug-fixing trial runs and also plan a marketing strategy.

Maintenance, Training, and Support

We are going to stay to make sure the app not only lands on its feet but starts taking leaps. Our developers will offer maintenance, basic upgrades, and support for a (Time Period) after the launch. We will train your team to prepare it to handle these tasks by the end of the contract.

Timeline

This is a basic estimate of the timeline for the project.

Budget and Pricing

The total estimated cost for the Android app development project is $(Total Amount), which includes:

• Development and Implementation: $(Development Amount)

• Testing and Quality Assurance: $(Testing Amount)

• Post-Implementation Support: $(Support Amount)

• …

Terms and Conditions

Payment Terms

All payments have to be done in USD by (Payment Method). The initial payment must be cleared to be on board with the project. The client has a time of (Time Period) to refurbish the payments due for the project to move forward. The failure of the payment beyond the default period will result in a breach of contractual terms and further actions.

Support Period

We agree to provide maintenance, training, and support for the app for (Time Period) after the application is successfully approved and launched on the App Stores. The Support Period shall attend to any bugs or issues relating to the features specified and not to create new functionality for the app. This support will be provided at no additional cost only to the [Client.Company]’s approval.

Ownership and Trademarks

Once the project fee is paid in full to [Sender.Company], all elements of text, graphics, photos, contents, trademarks, or other artwork furnished to [Client.Company] for inclusion in the website are owned by [Client.Company].

​[Sender.Company] supposes [Client.Company] has the license, approvals, and permission from the rightful owner to use any code, scripts, data, and reports for inclusion in its materials and will hold harmless, protect, and defend [Sender.Company] from any claim or suit arising from the use of such work.

Special Rights

​[Sender.Company] retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects.

Approval

E-sign below to indicate your approval of your chosen development package. Once I have been notified of your signature, I will be in touch to discuss project timelines and initial steps.

Thanks for allowing [Sender.Company] to develop this Android App Proposal for you.

AGREED TO AND ACCEPTED: