Advertising Agency Agreement Template

This Advertising Agency Agreement (the "Agreement") is entered into on [Document.CreatedDate] by and between [Client.FirstName][Client.LastName] (the "Client") and [Sender.Company] (the "Agency").

Scope of Services

The Agency agrees to provide the following services (the "Services") to the Client:

• Advertising campaign development and strategy

• Creative design and production

• Media planning and buying

• Marketing research and analysis

• Digital marketing and social media management

• Other services: (Insert other services)

Compensation

The Client agrees to compensate the Agency for the Services as follows:

• A monthly retainer fee of $(retainer amount), payable within (number of days) days of the invoice date.

• Additional fees for specific projects or campaigns, as agreed upon in writing by both parties.

• Reimbursement for any authorized out-of-pocket expenses incurred in performing the Services.

Term

This Agreement shall commence on (start date) and continue for an initial term of (number of years/months/days). After the initial term, this Agreement shall automatically renew for successive terms of (number of years/months/days) unless terminated by either party with written notice at least (notice period in days) days prior to the end of the then-current term.

Ownership and Use of Materials

Any materials, including creative designs, concepts, and ideas, developed by the Agency for the Client as part of the Services shall be the exclusive property of the Client.

The Client grants the Agency a non-exclusive, royalty-free license to use and display the materials created for the Client for promotional purposes only.

Confidentiality

Both parties agree to maintain the confidentiality of any sensitive or proprietary information disclosed during the course of this Agreement.

Termination

Either party may terminate this Advertising Agency Agreement with written notice of (number of days) days if the other party breaches any material term of the Agreement or for any other lawful reason. In the event of termination, the Client shall pay for all Services performed until the effective termination date.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of (State/County). Any disputes arising from or related to this Agreement shall be resolved through mediation or, if necessary, arbitration.

Entire Agreement

This Agreement constitutes the Entire Agreement between the Parties and supersedes any prior understandings or agreements, whether written or verbal, relating to the Services.

By signing below, the Client and the Agency acknowledge that they have read and understood the terms of this Agreement and agree to be bound by its provisions.